"This is literally one of the best books I have ever read about coaching! Peter Freeth gets it. His fresh insight and creative approach come with a deep profundity and clarity that demystifies the process of coaching. His insight into the proper place and use of models, listening deeply and linguistic representation provide an uncomplicated depth to be the best coach possible. Thank you!
Greg Schweitzer

Latest News and Events

See The Unsticker at the EELGA Coaching Conference, 5 February 2019

Creative Problem Solving Masterclass, Beirut, March 14 (Facebook event)

Change Magic Masterclass, Beirut, March 17 (Facebook event)

Advanced Coaching Masterclass in Birmingham, 30th March 2018 (Eventbrite tickets)

Talent : Leadership : Culture

Genius, from Latin, ‘attendant spirit present from one's birth, innate ability or inclination’. A consultancy that unleashes the innate genius in all of us. 

Peter Freeth is the expert behind Genius; with more than 15 years innovating in the field of learning, and a career of over 30 years in total, he is known for his powerfully creative take on personal and business success and his ability to challenge established routines and rituals, driving change that is both surprising and long lasting. Peter is known globally as a business coach, executive coach, talent expert, leadership expert and culture change expert.

Proven expertise

Peter is an author of more than 12 books to date, a recognised conference presenter and a highly experienced and tactful supporter of the changes that you want to make but have been putting off.

With experience of all market sectors across the world, Peter has worked with leadership teams in some of the most recognised businesses, solving real problems and making a measurable impact on performance, including doubling of sales conversion rates, a 25% reduction in graduate development time and a 700% increase in profitability.

Global and national corporate clients

Corporate programs include executive coaching, talent management, management and leadership development. Public programs range from short masterclasses to licensed programs at Practitioner, Master Practitioner and Trainer levels in the UK, US, Latin America, Europe and Asia.

Peter works with global and national corporates and smaller organisations, developing leadership training, management training, public speaking and presentation training, coaching and mentoring programs, talent management programs and more.

A vital part of all of Peter's work is his unique approach to 'modelling' high performing cultures, getting inside the minds of the top performers in a business, decoding their life experience and expertise and transferring that innate knowledge to others. This approach creates programs which are inherently aligned with your organisational culture and which deliver outstanding results, right from day one.

Real results

When you're ready for a genuinely fresh and unique perspective, when you want change to be easier and when you are prepared to embrace real, measurable results, get in touch now.

CIPD People Management Awards 2019 finalist Why do talent programs fail? Michael Kelly outstanding student award - advanced level category.

CIPD Chartered Institute of Personnel and Development memberEMCC European Mentoring and Coaching Council memberICF International Coach Federation member Society of NLP Master Trainer ITOL Institute of Training and Occupational Learning FellowIBNLP International Business NLP Organisation founding member

"Peter's support was vital in; Helping me recruit 25 new team members and bringing almost all of them to quota, In selling £300,000,000 in two years, landing milestone deals in a new market and new technology area, and in giving our executive confidence in our growth that generated their investment of time and resources."

Guy Wood, Director, Sales Development, CGI

Peter’s published expertise is in modelling high performers, extracting the hidden, innate perceptions and behaviours which drive consistently outstanding results and give a unique and realistic insight into the culture of an organisation.

"Peter Freeth has the rare talent. His training approach engages your brain at a level deeper than mere understanding, he helps you to learn how to teach yourself, to question and challenge your beliefs and perceptions rather than just regurgitating a bunch of information and techniques."

 John Lesley, Customer Service Coach, Just Retirement

Corporate programs range from short management and sales workshops to long term performance coaching and step change programs spanning a year of activity across multiple continents.

"He is one of the best trainers I have seen and worked with. He has the ability to bring out the best in people through putting them at ease. I will strongly recommend Peter for Executive Coaching and Leadership Programs."

Nitin Thakur, Head of Talent Management - Asia Pacific, Rockwell Automation